Finding My Creative Niche: Evergreen vs. Entertaining Builds

August 28 2025 – Thursday
Entry #9

Today I got to chapter 2 (week 2?) of “The Artist’s Way” (Affiliate Link). Some of the tasks I really didn’t want to do, but I pushed through and did. The main reason I did was because it introduced me to this writing daily thing, even though I’m breaking some of the rules.

I’m back home today, which I’m thankful for. I feel a lot more focused and motivated. I think I’m going to take today to focus on the setup for my video sprint —— I erased the sentence I was writing because I didn’t want to forget about writing about my mom.

My mother thought we were staying in the city until the end of the weekend. She was disappointed to hear that wasn’t the case, but she understood why. I feel bad, I really do, but at the same time, I try to tell myself I’m allowed to be more focused on my goal/future right now—especially with no income coming in at the moment.

The one thing I need to make sure I do is actually visit once I start having this work for me. I hope it won’t be too late. I really need to be better to my mom. She’s done a lot for me, and I’ve seriously taken that for granted.

I do feel like I should be more present on my family’s side. From grandparents to cousins to aunts/uncles. I wish it wasn’t so hard. I wish we all had more time.

Anyways, for today, I really want to get the items/questions done from the other day. I also want to get organized, like refine my template for video planning and editing. I also want to prep a bit of a schedule.

I have some videos lined up. Oh, I also got my mechanical pencil, and it’s freaking awesome.

I also finished the “Create Something Awesome” (Affiliate Link) book today. One thing he mentioned was how to grow fast by creating evergreen content using good search terms and keywords so that you’re a familiar face when people search from that niche.

I’m not sure how specific he meant—like if I make a video about a tool, should I hyperfocus on tools, or did he mean like if I make commonly searched how-tos about woodworking as a whole? That’s kind of what I’m already doing.

I re-read the part and it’s a little more clear. I think the point is to utilize content people will always search for, like “how to make box joints,” but outrank other videos and use non-competitive search queries.

He does note to “rank multiple videos around an individual search query.” This part confuses me. I guess it could be like different vids about different joints, using my example above?

I was actually going to end it there (the log), but as I was walking Kya I had a thought. If you asked me what channel FourEyes is, I’d say he makes custom modern furniture. He has older videos of designing furniture and how-to or tips videos, but I don’t ever expect those videos from him now. I wouldn’t call him a furniture design channel.

On the other hand, Jonathan Katz-Moses’s channel does mainly how-to style videos—at least that’s what I’ve watched from him. If he posted a furniture building video, I may be surprised. Not saying it wouldn’t be good, just not normal.

I think these thoughts made me understand the suggestion from the book, plus made me stop and think: what will my channel “be”?

I think Four Eyes could make how-to focused content and it would be good long-term views (evergreen). This is what he meant.

Now, what do I want? Well, I do enjoy how-to because I like to help/teach. I also like the idea of making creations, whether that’s furniture or just unique builds. I also like the idea of doing challenges or experiments. Reviews sound good too, sharing my experience with products.

Now when I think of all of these ideas, I can clearly point out some that make for easy video ideas, others a little less. I also sit here wondering if this is too many angles in the woodworking niche. I’ll use woodworking as it’s the closest to my niche. Should I be picking a few, or maybe only 1?

Does having multiple reduce the speed of growth? I’ve made a few how-to videos, an experiment video, and soon a custom furniture one. I could continue making this spread range of videos to see which style performs best (what helps me now) or what I enjoy doing most (what helps me long term). Or imagine both? :O Crazzzy.

I’ve thought to myself before, what “is” my niche? I settled on creative DIY—someone who creates unique, interesting, and/or useful things. I also wanted the videos to be entertainment, even if you’re not a woodworker.

Now, how-to and tool reviews aren’t catering to my ideal audience—maybe some, but not all. The issue is that does make content ideas difficult, plus less evergreen.

Should I narrow my focus onto the idea of making cool interesting things, but spend a lot of time working on the quality/title and thumbnail to help with getting the broader audience I want?

My fear: if I go the route of doing it all, I’ll end up with an audience of only woodworkers anyway, because people won’t stay subbed if they’re not interested in woodworking but rather the interesting builds only.

I’m going to do some ChatGPT to get another opinion. I dislike relying on AI to answer questions like this because I’m never sure if it truly knows best. At least it uses the internet and what people have shared, but it sucks not having someone who you can bounce these thoughts off of, who will have some understanding.

Now my first AI response wasn’t bad, but I’m also doing deep research. The first chat said, “If I frame my channel as woodworking tutorials, it may be confusing, but I could do a good balance with evergreen to help get woodworkers through search and the more viral clickworthy vids to grow both.”

It also said “if my goal is for fastest growth, then do the entertaining build/experiment projects”, which is interesting because I thought it would be the other way around. It also hit me with, “If your goal is to actually enjoy making videos, then make whatever excites you, with a sprinkle of evergreen.”

I mean, it’s right. Maybe I’m overthinking this?

It also said, “If I make the titles and thumbnails obvious about what it’s about, it should hurt growth less.”

The deep research now: “having multiple angles can confuse viewers and the algorithm.” Good point. “ Which can make people hesitant to subscribe. Consistency doesn’t mean every video must be identical, but it should feel related.”

It mentions “combining makes sense if there’s a clear style and perspective, like a theme. Mine could be “Making Cool Stuff,” “Woodshop Experiments,” or “DIY Projects for the Creative Mind.” Switching different formats is safer than switching topics—it’s providing the content differently.”

It actually has some good points. I’ll list them quickly:

• Add parts of videos where there’s educational content in a build.

• Make the presentation of education content videos more entertaining.

• Posting a few evergreen videos can act as a funnel for subs.

• Use shorts for tips/educational.

I think after reading it all, I’ve come to a decision. I think my original idea of evergreen content is good, but not my ultimate goal. I can make them, but it needs to be in a very unique way—like my router sled video. Maybe that should have been the full build, not just the tutorial?

I want to have my videos wow people, so why not do it?